5 Essential Facts to Learn About Your Event Attendees
Community events are an essential component of fundraising success. They bring your supporters together, spread valuable information about the good work your organization does on a daily basis, and...
View ArticleArts fundraising – why donor experiences are your big win
Donor experience matters – a lot – to every nonprofit that needs donors. And it takes many forms. But if yours is an arts organization, you have a built-in super power. Are you using it? What is “donor...
View ArticleAre you missing important donors?
Fundraisers spend a good amount of time thinking about their donors – at least if they want to succeed. But there may be a group of people you’re not thinking of: your volunteers. Fundraising staff...
View ArticleDo you want fundraising success? It’s about caring.
Fundraising is a balancing act. You need both the analytical and the emotional to be successful. Your data matters – a lot. But so do your donors. It’s easy to focus more on asking for money and less...
View ArticleWhy you need to understand oxytocin to fundraise better
And how – maybe – management advice can help you raise more money I read an article a while back about instilling trust in employees. It was written by Paul J. Zak, founding director of the Center for...
View ArticleDonor feedback: are you listening to donors or just talking to them?
I gave a webinar a week ago with my friend, Tim Sarrantonio, about donor experience. (You can still see it here if you’re interested.) One thing we talked about was the importance of feedback. Because...
View ArticleWhat can you do for your donors?
Last week, I wrote about seeking feedback from your donors. One thing you might really want to learn is what you can do for your donors. Fundraisers must think about money. Your organization needs it,...
View ArticleThe important ways you say something without words
What are you really telling donors? Last week, my friend Clay wrote a terrific piece about the importance of data in your fundraising program. You can – and should – read it here. (Don’t worry, I’ll...
View ArticleAfter the ask: why donor engagement matters
Donor engagement is critical. How are you doing? You’ve probably seen donor retention numbers over the last several years. Over the last five years, donor retention rates have been between 44% and 46%....
View ArticleHow to help people feel connected now
We’re zooming, we’re calling, we’re writing… but are we connecting? Here are some ideas to help people feel connected now. I read an article recently in Psychology Today about the importance of feeling...
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